Collect + Connect
ADLM 2026 | Anaheim
Collect + Connect starts with high-quality, standardized collection and transport by GBO; connect the sample journey into the laboratory with automation, tracking, quality and visibility by Brooks.
Together, we help laboratories connect the entire journey
Brooks Team Intro Script
Brooks -> GBO Handover
Brooks focuses on what happens once samples reach the laboratory. We help labs reduce manual handling through automation, improve walk-away time, enhance traceability, and create better workflow visibility. But the journey starts before the lab, which is where GBO’s collection and transport expertise becomes critical.
GBO Team Intro Script
GBO ->Brooks Handover
Greiner Bio-One focuses on where the sample journey begins—collection, identification, standardization and transport. We help laboratories improve consistency before samples even reach the lab. Once the sample arrives, Brooks can show how automation and workflow solutions keep that journey moving efficiently through the laboratory.
Tell One Story, Not Two Companies
“We are not showing two booths—we are showing one sample journey.”
Customer care about reducing friction from collection through laboratory processing.
The joint message is End-to-End Connectivity: collection, transport, automation, quality, traceability, and visibility as one continuous workflow.
GBO = Collection & Transport, Brooks = Laboratory Automation & Visibility, Together = One connected sample journey.
Hand Off with Context
The visitor should feel like the conversation is continuing—not starting over. The joint booth messaging specifically emphasizes handing customers between booths to experience the full workflow journey.
“You mentioned sample quality before lab receipt. GBO can show how collection and transport help standardize the front end of the workflow.”
“You mentioned manual handling after sample receipt. Brooks can show how PathFinder reduces repetitive decapping, sorting, and rack handling while maintaining traceability.”
Lead With the Problem, Not the Product
Start with the pain point. Then show the solution.
Begin with:
Manual touchpoints
Staffing pressures
Traceability gaps
Sample quality concerns
Visibility challenges
Workflow bottlenecks
Then connect the relevant solution:
Collection → GBO
Transport → GBO
Automation → Brooks
Visibility/Connect → Brooks
End-to-end workflow → Both
The shared message pillars are operational efficiency, quality & traceability, and end-to-end connectivity—not individual product features.
